Our new social media manager, Bobola Oniwura, CSI, will lead a new awareness campaign.
CSI is increasing its presence in the social sphere and we’re asking you to join the conversation. We are launching a new campaign to promote our shared craft, highlight the achievements of individual colorists and educate the public about the role color plays in telling stories in film, television and other media.
Over the coming weeks and months, we’ll be increasing our outreach through Facebook, LinkedIn, Twitter, Instagram and other social platforms. The effort is being led by Bobola Oniwura, CSI, who, along with being a talented colorist, has more than a decade of experience in managing social outreach for international brands.
Our aim is to raise awareness for the profession of colorist, especially among film and television fans who today know little about how color contributes to the entertainment products they love. We hope to generate public support for our effort to gain recognition for “colorist” as a distinct craft on IMDB and elsewhere. We also want to build bridges with other professional organizations and colleagues from other disciplines. “Social engagement is very useful in helping people understand an organization’s identity and aims,” Bobola explains. “The amount of information that can be shared through a website or the press is limited, but there are no limits in social media. You can use it to state, define and reinforce your message every day.”
Your help is needed to make this campaign a success. We urge you to get involved by engaging with us and helping build our network. If you haven’t done so already, become a follower of CSI social accounts on Facebook, Twitter, Instagram and LinkedIn. Additionally, please share your social handles in an email to Bobola. We want to share your project news, press coverage and other accomplishments with our followers.
“Social accounts provide a good way for members to get to know other members,” Bobola notes. “CSI members are located around the world and work in isolation from each other, with few opportunities to physically meet. Our social accounts offer a way to meet virtually and build personal and professional connections.” One cinematographers group on Facebook, for example, has 45,000 members. Instagram’s Cinematography group boasts nearly a half million members.
Bobola promises to make CSI’s social presence informative and fun. “We hope to include interviews with industry leaders, articles on new technologies and best practices, and information about job opportunities,” he says. “We also want to showcase the work of our members. We’re excited about the possibilities, but participation from our members is the key.”
